With this post, I am exorcising the ghosts of mistakes past and present frustrations. The future will be perfect; it always is. I’ve been at this for 20 years, as part of the first wave of Web UX professionals in Canada. Statistically, I’ve earned the right to make a lot of mistakes. I know that […]
Tag Archives: measure
Most of us work in an organization where measurable outcomes matter in allocating headcount and operating and capital budgets. Don’t sideline your UX practice as a nice-to-have by not measuring your outcomes. The main challenge, as I see it, is that many UX practitioners don’t know how to quantify the benefits of their work, or don’t […]
Understanding Clients 