Mea Culpa; Learn From My Mistakes

With this post, I am exorcising the ghosts of mistakes past and present frustrations. The future will be perfect; it always is. I’ve been at this for 20 years, as part of the first wave of Web UX professionals in Canada. Statistically, I’ve earned the right to make a lot of mistakes. I know that […]

Measuring the Impact of User Experience

Most of us work in an organization where measurable outcomes matter in allocating headcount and operating and capital budgets. Don’t sideline your UX practice as a nice-to-have by not measuring your outcomes. The main challenge, as I see it, is that many UX practitioners don’t know how to quantify the benefits of their work, or don’t […]