Client Persona Range

Screen Shot 2014-11-27 at 6.35.29 PM

There are 64 potential client personas possible according to this model. The best and worst clients summarized:


The full matrix, in development, is here.

In the end, your success will be highly determined by the following three actions:

  1. Empathize with your client’s mindset (end user research is always inferred)
  2. Communicate expectations, risks, instructions, deliverables, and feedback
  3. Set boundaries in the form of a good contract, and through excellent project management



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