Client Persona Range

Screen Shot 2014-11-27 at 6.35.29 PM

There are 64 potential client personas possible according to this model. The best and worst clients summarized:

PersonaRange

The full matrix, in development, is here.

In the end, your success will be highly determined by the following three actions:

  1. Empathize with your client’s mindset (end user research is always inferred)
  2. Communicate expectations, risks, instructions, deliverables, and feedback
  3. Set boundaries in the form of a good contract, and through excellent project management

 

Advertisement

Keep the conversation going:

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s