This website sprung from my presentation Understanding Client Dynamics at Girl Geeks Toronto in September of 2014.
- The presentation deck for this content is available on Slideshare
- A video of the presentation is available on the Girl Geeks YouTube channel
There was interest in having access to the full text of the presentation so … this. This is that, and more.
ABOUT PROJECTS
- Why Does This Project Exist: understand how the client company got to this point
- Why Did Your Team Win the Work?: odds are, it wasn’t your methodology
- Are You Working With the A-Team?: reasons why you may not be
ABOUT CLIENTS
- Introduction to Client Personas: personas make your life easier
- Personal Investment: how far can you trust each team member?
- Business Contribution: subject matter expertise and digital experience matter
- Design Contribution: deep understanding of design process matters
- Persona Range: should you get your hopes up or gnash your teeth?
Understanding Clients 