Most of us work in an organization where measurable outcomes matter in allocating headcount and operating and capital budgets. Don’t sideline your UX practice as a nice-to-have by not measuring your outcomes. The main challenge, as I see it, is that many UX practitioners don’t know how to quantify the benefits of their work, or don’t […]
Category Archives: Project Context
Go. Go now: http://vimeo.com/channels/mxconf on Vimeo for the 2014 MX conference videos. Yes, I’m 8 months late to the party but I’m so excited I don’t care. I attended the MX conference in 2013. It is an amazing event hosted by Adaptive Path. I hope that this conference is not lost when Adaptive Path becomes an integral part […]
Understanding Clients 